About | Revolve Branding & Marketing | Halifax, Nova Scotia, Canada
Revolve is a full service branding and marketing firm based in Halifax, Nova Scotia serving clients across Canada and the US.

We've built our reputation on our ability to reduce a complex challenge to a simple strategy. We take a nimble, practical and entrepreneurial approach to help build strong, memorable brands based on authenticity and creativity. Our culture is focused on making sure our clients love us and being known in our industry as a great place to work.

our values

Creative

Revolve strives for creative that is brilliant or smart, but not clever. Brilliant is authentic, memorable and category defining. Smart is fresh, practical and effective. Our world is cluttered with clever creative that is unmemorable, complicated and rarely on brand.

Uncomplicated

Practical, nimble and efficient. Few layers. No drama. No bullshit.

Strategy

Get the objectives right and the strategy writes itself. Revolve has built our own brand around our ability to reduce a complex challenge to a simple strategy.

We Care

Work and life balance is necessary for a happy, healthy and motivated environment. We care for, respect and invest in each other and our community.

Initiative

We work hard to make our clients’ lives easier. We are responsive, entrepreneurial and promote a culture of accountability.

Our 35 full time professionals have expertise in brand strategy, creative development, advertising, public relations, graphic design, writing, photography, videography, media planning and buying, social marketing, digital marketing, web design, content development, interactive development and digital strategy.

 

Phil Otto

Phil Otto

CEO

Considered one of Canada’s strongest brand strategists, Phil writes and speaks to business groups about aligning business strategy with brand strategy. Working with small businesses and not-for-profits, to multi-national corporations and government agencies, he connects brand to culture, values, employee behavior and customer experience.
Matthew Allen

Matthew Allen

Matthew Allen

Creative Director

Every day, Matthew reminds himself and his staff to keep it simple. It’s one of the ways he ensures all creative work that leaves our doors is relevant and impactful. He is forever searching for new consumer insights and trends that will give our clients an edge, and has had his work recognized by The One Show in New York City.

Robin Cook

Robin Cook

Media Director

Robin is always on the leading edge of what’s hot, what’s possible and what’s effective. With extensive media experience and a thorough understanding of the role of digital media, traditional media and social media, she crafts strategies that ensure our clients’ brand stories reach the right audience in the most effective way possible.
Alyson Sanders

Alyson Sanders

Alyson Sanders

Brand Strategist

Alyson brings to Revolve 14 years experience, a Masters in Business Administration, and a constant drive to push past the status quo. Her experience with government, non-profits and the private sector has given Alyson a reputation as an outstanding project manager and collaborator.
Asheley Elkin

Asheley Elkin

Asheley Elkin

Brand Catalyst

Asheley joins Revolve after a two-year stint as Account Executive and Sponsorship/Event Coordinator at The Coast, where she was instrumental in doubling the size and success of The Food Truck Party and Burger Week events. She brings a wealth of authentic social media experience to her role as Brand Catalyst.
Christina Bradshaw

Christina Bradshaw

Christina Bradshaw

Brand Creator

Christina’s ability to understand business problems and deliver insightful creative solutions is cherished by our clients. From the initial brief to the finished project, she delivers business-building work every step of the way, while ensuring the lines of communication between our clients and Revolve are always open.

Claire Quirion

Claire Quirion

Social Media Catalyst

Claire harnesses the power of social media to build our clients’ brands. She is fully bilingual, holds a Bachelor of Business Administration, Major in Marketing from StFX and experience crafting and executing social media strategies. As Social Media Catalyst, Claire develops, executes and monitors disruptive campaigns for our clients, and supports our media team with research, planning, buying and reporting.
Danna Storey

Danna Storey

Danna Storey

Digital Director

Danna’s been hooked on the power of digital to build a brand ever since she started her fashion blog five years ago. Prior to joining Revolve, she spent four years at ISL as a Client Service Consultant, strategizing and coordinating a wide variety of digital projects. As our Digital Catalyst, Danna helps our clients succeed online – through strategy and quality execution.
Diane Perreault

Diane Perreault

Diane Perreault

Brand Catalyst

Fully bilingual, Diane provides production coordination and in-house translation. She applies her technical knowledge to our clients' projects time and time again, producing finished work that is professional and efficient.
Doris Blackmore

Doris Blackmore

Doris Blackmore

Executive Assistant

Doris has spent her career keeping people organized and clients happy. Prior to joining Revolve, she was Executive Assistant for a mid-sized accounting firm in Edmonton where she helped market the firm in addition to her assistant duties. As Revolve CEO’s Executive Assistant, Doris makes sure Phil’s day runs smoothly by providing administrative, scheduling and communication support.

Emma Robertson

Emma Robertson

Brand Catalyst

Emma was introduced to the power of branding during her co-op as Marketing and Communication Assistant at the Halifax Partnership, while the Revolve team was working on the Halifax brand. She has a Bachelor of Public Relations, concentration in Marketing from MSVU, and experience spanning the public and private sectors. As Brand Catalyst, Emma coordinates projects and helps write and execute social media and PR strategies for our clients.
Evelyn Hornbeck

Evelyn Hornbeck

Evelyn Hornbeck

Social Media Catalyst

Evelyn helps our clients succeed by ensuring our work reaches the right audience at the right time. Fully bilingual, she plays an integral role in our Media team, providing research and administrative functions, as well as ensuring deadlines are met.
Geoff Creighton

Geoff Creighton

Geoff Creighton

Brand Creator

Geoff has always been a passionate creator. A disruptive thinker and entrepreneur, he has over 20 years experience in branding, marketing, photography and film as Creative Director of Star-Choice in Calgary. Geoff founded Smiling Goat Organic Espresso Bar in Halifax before joining Revolve. Here, Geoff creates original branded content for multiple media platforms, including still, motion and experimental media.
Graham Crouse

Graham Crouse

Graham Crouse

Brand Catalyst

Graham brings a strong background in retail marketing to all of Revolve’s clients, and helps execute TIMBER MART brand tactics across Canada. His experience and knowledge provides a keen and consistent creative eye, which he uses to deliver business-building executions to our clients.

Gwyneth Christoffel

Gwyneth Christoffel

Brand Creator

Gwyneth fell in love with video production and animation when she borrowed her parents’ video camera at the age of 10. Her passion led to a Bachelor of Arts in Digital Video from the University of Advancing Technology, where she graduated summa cum laude. Recipient of the Lieutenant Governor’s Award for Artistic Achievement, Gwyneth’s work has screened at hundreds of film festivals around the world. As Brand Creator, Gwyneth shoots, edits and animates all manner of video content for Revolve’s clients.

Hannah Wood

Hannah Wood

Media Catalyst

A graduate of NSCC’s Waterfront Campus, Hannah brings a Marketing Diploma in Business Administration to her role as Brand Catalyst, Media. She helps Revolve’s clients succeed by making sure our media department is running smoothly every day. From budget control reports to insertion orders and trafficking ad creative, nothing falls through the cracks while Hannah is on duty.

Jeff Barsalou

Jeff Barsalou

Brand Catalyst

For Jeff, a brand is like the cover of a book. The best ones use emotion to draw you in for a great story. Jeff brings to Revolve a fresh MBA focused on Marketing from Saint Mary’s Sobey School of Business and five years of pharma industry relationship building and sales experience. As Brand Catalyst, Jeff helps ensure every project he is involved in goes smoothly, stays true to its objectives and is on time and on budget.

Kailey Mander

Kailey Mander

Brand Creator

Kailey has been designing online experiences since she was 14. A multi-talented creator who has built websites for big brands like Sport Check and Subaru, she believes great digital experiences result from knowing the audience and paying attention to all of the details. At Revolve, Kailey helps author digital strategies, designs intuitive user interfaces and develops and maintains custom WordPress websites.
Katie Bellefontaine

Katie Bellefontaine

Katie Bellefontaine

Brand Catalyst

Katie brings a wealth of experience in marketing, public relations and project management to her role as Brand Catalyst. A natural multitasker, Katie has managed projects of different types and sizes for a variety of organizations, including not-for-profits, universities and retailers. No matter how complex the project is or how tight the timeline may be, Katie’s attention to detail ensures that nothing is ever missed and our clients’ objectives are always met.
Kristin Boyd

Kristin Boyd

Kristin Boyd

Brand Strategist

Kristin brings a Bachelor of Business Administration, Major in Marketing and over six years of experience to Revolve. She spearheaded the marketing and communications efforts of the Downtown Dartmouth Business Commission prior to joining Revolve, and recently crewed aboard the iconic Bluenose II. As Brand Strategist, Kristin plays a key role in Revolve’s Brand DNA process, where she helps define the heart and soul of our clients’ brands.
Mallory Vincent

Mallory Vincent

Mallory Vincent

Brand Creator

Mallory has helped build some of Atlantic Canada’s best known brands, including Efficiency Nova Scotia, the NSLC, Halifax Pop Explosion and the Atlantic Film Festival. She has a Bachelor of Fine Arts from Mount Allison University and NSCAD, a Graphic Design diploma from NSCC, and a modern design sense that far surpasses her two years of professional experience.
Margaret Theriault

Margaret Theriault

Margaret Theriault

Accounting Clerk

With a Fine Arts degree from NSCAD, you might think Margaret was a Brand Creator. Luckily for Revolve’s Finance Department, she also has over 15 years experience as an Accounting Clerk. When Margaret isn’t balancing books, you’ll find her at reception proving why she earned an Extraordinary Customer Service Award while working at The Chronicle Herald.

Matt Grant

Matt Grant

Brand Catalyst

To say Matt is an active guy would be an understatement. From coaching provincial and Canada Games snowboard teams to cooking up gourmet dishes in his spare time, he never slows down. As Brand Catalyst, Matt brings the same energy to managing deliverables, maintaining client relationships and making sure every project he touches lands smoothly. Matt also loves being outside, which explains why he enjoys getting out of the office and being face-to-face with clients as often as possible. Whether you meet him in person or over the phone, Matt is always ready to jump in and get things done.

Michelle Cook

Chief Financial Officer

Michelle holds her CPA, CMA designation and thrives in environments that value their clients and people. She brings over 25 years of experience, including Controller and CFO experience with some of Nova Scotia’s largest organizations. As CFO, Michelle oversees the finance team at Revolve.
Mike Bardsley

Mike Bardsley

Mike Bardsley

Brand Strategist

Mike’s experience, intuition and passion for delivering world-class work has led to success story after success story for our clients. He plays a leading role for many well-known brands including Halifax, Polaris, TIMBER MART and Colonial Honda, with a number of his campaigns winning regional and national acclaim.
Mike Ritcey

Mike Ritcey

Mike Ritcey

IT Catalyst

Mike brings over 10 years of IT experience and a passion for making technology work for people, instead of the other way around. A graduate of Dalhousie University’s Computer Science Program, Mike stays ahead of the latest IT trends and ensures all of Revolve’s technology is performing perfectly.

Nicola Hancock

Nicola Hancock

Media Strategist

Nicola ensures our clients’ messages reach their intended audience in the most impactful way possible by developing rock solid media plans based on sound strategy and a whole lot of research. She’s also Google Certified, delivers world-class Google Adwords campaigns, and has extensive knowledge of the social media landscape.

Nicolas Couture

Nicolas Couture

Brand Catalyst

As Revolve’s guy in Quebec, Nick brings deep knowledge of his home province’s unique marketplace to our clients’ business. He also brings a Business Degree from the University of Sherbrooke and an entrepreneurial spirit – having launched a company that offers a unique way to advertise on the streets of Montreal and Quebec City.

Peter Woodward

Brand Catalyst | Digital

He brings an Information Technology – Programming diploma from NSCC and over seven years of experience to Revolve’s clients, plus expertise in PHP, HTML5, CSS3, JavaScript, AngularJS, and WordPress. At Revolve, Peter helps our clients’ businesses by developing custom web applications and responsive websites, and through digital project management and hosting.

Robert Johnson

Robert Johnson

Accountant

Ever since Robert performed his first perfect bank reconciliation and felt electricity surge through his spine, he knew he was destined for a career in accounting. 25 years later, Robert has balanced the books for local businesses such as Wilson’s Shopping Centre and Glades Lodge. As Revolve’s Accountant, Robert still feels the surge when he’s working on our debits and credits.
Sam Archibald

Sam Archibald

Sam Archibald

Brand Creator

Sam brings over six years experience building some of Canada’s biggest brands. A natural creative, he has the rare ability to see both the big picture and the fine details at the same time. Sam’s ideas and executions continually surpass our clients’ and our industry’s expectations, and have led to acclaim both regionally and nationally.

Steve Scott

Steve Scott

Brand Creator

Steve brings more than 15 years of experience to our clients’ business, and has worked on some of Canada’s most well known brands. A creative jack-of-all-trades, he has worked as a freelance photographer, retoucher, art director and designer for both agencies and his own clients on a wide variety of projects.
Steve Wallace

Steve Wallace

Steve Wallace

Brand Creator

An award-winning copywriter, Steve brings a Degree from Humber College’s Advertising Copywriting program to Revolve’s clients. Throughout his career, he’s had the pleasure of building some of Canada’s most famous brands, including Atlantic Lottery, Nova Scotia Tourism, NSLC, Eastlink, and Jazz Aviation.

Tim Foster

Tim Foster

Brand Creator

Tim is a senior thinker with 10 years of experience building brands online. A graduate of Holland College’s Graphic Design and Interactive Multimedia programs, Tim has created world-class websites, apps and mobile experiences for brands ranging from small startups to international corporations. Tim’s ability to provide breakthrough strategic insight and leading edge online experiences ensure that Revolve’s clients are always putting their best digital foot forward.
Wayne Mendes

Wayne Mendes

Director of Finance

Wayne brings 20 years of accounting and finance experience, having worked with numerous professional services firms. His natural ability to look at complex numbers, understand the story they tell, and translate them into a clear picture ensures our finances are as strong as the work we do for our clients every day.